Nanobiz

Innovations

  1. User-friendly design processes for medical devices
  2. GUI design processes for healthcare & medical software
  3. Usability testing expertise through UTRLAB

Partnering Objectives

  1. Expansion of our user research to include user-interface designs of medical companies including patient monitors, ventilators, blood chemistry analyzers, infusion pumps, and kidney dialysis machines, which often have superficial design problems that can negatively affect a device's usability.
  2. Further development of “The Talking Book Programme: Unesco and Pearson Initiative for Literacy”, which combines the oral tradition of storytelling with modern technology to present topics related to health extension services. To date, the Talking Book Programme has reached over 400,000 rural beneficiaries in Africa.

Company Story

Nearly 2,000,000 medical devices have been recalled in the US due to software defects and user interface. Many end users feel frustrated, which can lead to the rejection of a product on the market, and this is where we at NanoBiz want to make a difference. We are a biomedical company developing diagnostic kits, readers and analytical devices and our focus and speciality is on the design phase of our own and our clients’ products.

We have developed our own User Friendly Design Approach and established a separate UX group in our company, with a registered service trade mark UTRLAB.

Through user research, we understand end users, their needs, objectives, and context of use. We observe how users experience the product and competing products. Throughout the design process we shape design decisions based on feedback received from end users in the following iterative approach:

BUILD: By building numerous rapid and low-cost prototypes we do not leave success to chance.

MEASURE: We test the prototypes with users.

LEARN: We improve and verify design according to test results.
We deliver a ready-to-produce/publishable interface design at the end of the study. Beyond UX design and visual design, we provide design documents and style guides that can help in the later stages. Under the project management of NANOBIZ, we enlarged our UX portfolio with said service trademark UTRLAB, and we have successfully finished projects for respectful international clients like Facebook, Booking.com, Paypal, Microsoft, and Pearson.

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